By Andrew Teoh Writing seems easy, all you need to do is prepare a piece of paper and pen/pencil and start writing or you can just power up your pc/laptop and start writing. It seems as easy as that, but is that really that easy? So might argue you need a good command of language, … Continue reading How to improve your techniques in writing?
By Andrew Teoh Recently, I've been asked to share about my experience as a copywriter during my days in corporate life and how I ended up as a freelancer. I wasn't too keen on the proposal, not because that I'm stingy in sharing my life and fear others might gain benefit from it; but rather … Continue reading My trials and tribulation as a copywriter in Malaysia
By Andrew Teoh Every content creator has their own style. Writers, journalist, photographer, director, screen writers and etc. Styles are like the unique DNA sequence of every good content creator, it makes them unique and easy to be noticed or remembered. For example, the director Micheal Bay, as many of the movie buffs will know … Continue reading PERSONALIZE your sTyLe
By Andrew Teoh Today I'll be here to share with everyone about the third element in creating a good content. We've covered about how the content should be simple, with the K.I.S.S Principle and how you should think OUTSIDE of your own box. And, here we are the third element that in my opinion makes … Continue reading ENGAGE your audiences
By Andrew Teoh Since the first day when I choose to take up the career to become a copywriter I've been asked countlessly these few question. " So what does a copywriter do?" "Why would people want to hire someone just to write a content?" "Can't they themselves write these kinds of content?" My parents … Continue reading What is copywriting?
I know right!? It’s easier said than done. Whenever I share this to my creative team, they’ll just give me a cold stare. Then again it’s tough because we are still trapped inside the box. When it comes to thinking out of the box, I really meant OUTSIDE OF THE BOX. Unorthodox, unrestrained and ridiculous … Continue reading Thinking out of the Box
By Andrew Teoh K-I-S-S which also means “Keep It Simple, Stupid” of course there are other variations like “Keep it Short and Simple” or “Keep It Simple Silly” but for this article, I'll just go with “Keep It Simple, Stupid” because it’s just plain stupidity to over-complicate your own content. “Think long, write short” … Continue reading The K.I.S.S principle